Hate Hard is a Lithuanian snowboarding community and lifestyle brand, born in early 2011. We are, first of all, a team of snowboarders — and everything we make grows out of that.
Ride. Make. Teach.
We do three things, and we do them with our whole hearts: we ride, we produce our own Lithuanian hand-made clothing, and we teach people how to snowboard. Every piece in this shop is made by us — considered design, honest materials, and details we obsess over so your gear lasts season after season.
For the community
Our mission has always been to make snowboarding bigger in Lithuania. Over the years we have organised events, rail jams, film premieres, built snowparks, and run camps and international trips. It started in 2011 with our first video edit and a small batch of merch — and it hasn’t stopped since.
More than apparel
Our dream is simple: that HH-wearing snowboarders are recognised on the slopes as part of one bigger Lithuanian crew. The clothing is a symbol — of national pride, and of belonging to the family.
Find us
You can shop online right here, or visit our showroom in Vilnius to see and try everything in person. Questions? Write to us at hello@hatehard.eu — we’re happy to help with sizing, models or anything else.